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Chapter 3 Customer Equity:* New Views on Value
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Chapters in this book
- Frontmatter i
- Contents v
- Preface: You Must Read This Before Entering the Time Capsule vii
- Introduction xxi
- Chapter 1 Product Centricity: Cracks in the Foundation 1
- Chapter 2 Customer Centricity: The New Model for Success 19
- Chapter 3 Customer Equity:* New Views on Value 39
- Chapter 4 Customer Lifetime Value: The Real Worth of Your Customers 53
- Chapter 5 Customer Relationship Management: The First Step Toward Customer Centricity 73
- Conclusion 91
- Afterword: A New Conversation about Customer Centricity 101
- Acknowledgments 107
- Index 109
- About the Wharton Executive Essentials Series 112
- About the Author 113
- About Wharton School Press 115
- About The Wharton School 116
Chapters in this book
- Frontmatter i
- Contents v
- Preface: You Must Read This Before Entering the Time Capsule vii
- Introduction xxi
- Chapter 1 Product Centricity: Cracks in the Foundation 1
- Chapter 2 Customer Centricity: The New Model for Success 19
- Chapter 3 Customer Equity:* New Views on Value 39
- Chapter 4 Customer Lifetime Value: The Real Worth of Your Customers 53
- Chapter 5 Customer Relationship Management: The First Step Toward Customer Centricity 73
- Conclusion 91
- Afterword: A New Conversation about Customer Centricity 101
- Acknowledgments 107
- Index 109
- About the Wharton Executive Essentials Series 112
- About the Author 113
- About Wharton School Press 115
- About The Wharton School 116