Chapters in this book

1. Frontmatter i
2. Contents v
3. Introduction: The Ostrich Paradox 1
4. PART I Why We Underprepare for Disasters
5. Chapter 1 A Tale of Two Cognitive Systems 7
6. Chapter 2 The Myopia Bias 13
7. Chapter 3 The Amnesia Bias 21
8. Chapter 4 The Optimism Bias 31
9. Chapter 5 The Inertia Bias 43
10. Chapter 6 The Simplification Bias 53
11. Chapter 7 The Herding Bias 59
12. PART II What We Can Do to Improve Preparedness
13. Chapter 8 Overcoming the Biases: The Behavioral Risk Audit 71
14. Chapter 9 The Behavioral Risk Audit in Action: The Case of Flood Risk 77
15. Chapter 10 Protection in the Truly Long Run 89
16. Postscript: The Ostrich Paradox Revisited 103
17. Notes 105
18. Index 115
19. About the Authors 123
20. About Wharton School Press 125
21. About The Wharton School 126