CHAPTER 4 Understand the Beneficiary Experience

Chapters in this book

1. Frontmatter i
2. Contents vii
3. A Personal Note ix
4. Introduction: The Creation of Social Wealth Out of Poverty xi
5. PHASE ONE From Possible to Plausible: Pressure Test Your Start-Up Idea
6. CHAPTER 1 Articulate Your Targeted Problem and Substantiate Your Proposed Solution 3
7. CHAPTER 2 Specify Performance Criteria 15
8. CHAPTER 3 Define and Segment Your Target Population 21
9. CHAPTER 4 Understand the Beneficiary Experience 29
10. CHAPTER 5 Analyze the Most Competitive Alternative 35
11. CHAPTER 6 Identify Operations Realities 45
12. CHAPTER 7 Address the Inevitable Sociopolitics 57
13. CHAPTER 8 Develop a Concept Statement 77
14. PHASE TWO From Plausible to Probable: Plan Your Social Enterprise
15. CHAPTER 9 Frame and Scope the Venture 83
16. CHAPTER 10 Specify Deliverables 101
17. CHAPTER 11 Establish Assumptions and Checkpoints 123
18. PHASE THREE From Probable to Plannable: Launch and Scale Your Social Enterprise
19. CHAPTER 12 Launch Your Enterprise 143
20. CHAPTER 13 Manage the Upside and Downside 157
21. CHAPTER 14 Scale Up Your Social Enterprise 173
22. Conclusion 195
23. Acknowledgments 197
24. The Social Entrepreneur’s Playbook Advisory Group 199
25. Notes 203
26. About the Authors 211
27. About Wharton School Press 213
28. About The Wharton School 214