Chapters in this book

1. Frontmatter i
2. Contents v
3. Series editor’s foreword vii
4. Introduction 1
5. PART I Framing Capitalism and the Senses
6. Chapter 1 “Use Not Perfumery to Flavor Soup” The Science of the Senses in Aesthetic Capitalism 19
7. Chapter 2 Chasing Flavor: Sensory Science and the Economy 36
8. Chapter 3 Richer Sounds: Capitalism, Musical Instruments, and the Cold War Sonic Divide 53
9. PART II Resisting Rationalization
10. Chapter 4 Altered States and Gustatory Taste: The Sensory Synergies of Whiskey Marketing in the Mid-Twentieth- Century United States 73
11. Chapter 5 The Psychophysics of Taste and Smell: From Experimental Science to Commercial Tool 95
12. Chapter 6 Sky’s the Limit: Capitalism, the Senses, and the Failure of Commercial Supersonic Aviation in the United States 111
13. Chapter 7 Sounding Maritime Metal: On Weathering Steel and Listening to Capitalism at Sea 128
14. PART III Production
15. Chapter 8 Making Human Trash Tasty: A History of Sweet Cattle Feed in the Progressive Era 145
16. Chapter 9 Getting a Handle on It: Thomas Lamb, Mass Production, and Touch in Design History 162
17. PART IV Marketplace
18. Chapter 10 Fragrance and Fair Women: Perfumers and Consumers in Modern London 183
19. Chapter 11 Sold on Softness: DuPont Synthetics and Sensory Experience 203
20. Chapter 12 Feminine Touches: The Sensory World of Lady Hilton 226
21. Notes 245
22. Contributors 287
23. Index 291