Chapter 8. Two Countries in the Alps: Austrian and Swiss Presentations of Self for Internal and Global Consumption

Kapitel in diesem Buch

1. Frontmatter i
2. Contents v
3. Introduction: Exploring Small Countries 1
4. Part I. Nationhoods: Mirrors and Magnifying Glasses
5. Chapter 1. “100% Pure New Zealand”: National Branding and the Paradoxes of Scale 47
6. Chapter 2. After 22 July 2011: Norwegians Together 67
7. Chapter 3. The Scandinavian Cluster: Small Countries with Big Egos 83
8. Part II. Aspiring for Success
9. Chapter 4. Red Dot on the Map: Singapore, Size, and the Problems of Success 105
10. Chapter 5. “Wi Likkle but Wi Tallawah”: Soft Power and Smallness in Jamaica 123
11. Chapter 6. On Chutzpah Countries and “Shitty Little Countries” 141
12. Part III. Being and Becoming Small
13. Chapter 7. Portugal and the Dynamics of Smallness 161
14. Chapter 8. Two Countries in the Alps: Austrian and Swiss Presentations of Self for Internal and Global Consumption 175
15. Chapter 9. Serbia and the Surplus of History: Being Small, Large, and Small Again 195
16. Part IV. Struggling with Scales
17. Chapter 10. Blood and Other Precious Resources: Vulnerability and Social Cohesion on the Maldives 213
18. Chapter 11. Belize: A Country but Not a Nation 236
19. Chapter 12. A War and After: Sierra Leone Reconnects, Within Itself and with the World 250
20. Part V. Grandeur, Irony, and Small Worlds
21. Chapter 13. An Emirate Goes Global: Th e Cultural Making of Abu Dhabi 267
22. Chapter 14. Smiles and Smallness: Jokes in Yemen and Palestine 283
23. Chapter 15. Greater Than Its Size: Ireland in Literature and Life 301
24. Chapter 16. Swedish Encounters: End Notes of a Native Son 317
25. List of Contributors 333
26. Index 337
27. Acknowledgments 345