5. Promoting the Made-Up Woman

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Preface ix
4. Introduction 1
5. 1. Masks and Faces 9
6. 2. Women Who Painted 37
7. 3. Beauty Culture and Women's Commerce 61
8. 4. The Rise of the Mass Market 97
9. 5. Promoting the Made-Up Woman 134
10. 6. Everyday Cosmetic Practices 167
11. 7. Shades of Difference 203
12. 8. Identity and the Market 238
13. Notes 271
14. Illustration Acknowledgments 317
15. Index 319