Chapters in this book

1. Frontmatter i
2. Contents vii
3. Introduction 1
4. Chapter 1 Advertisers and Their Paradigm: Women as Consumers 12
5. Chapter 2 Love, Fear, and Freedom: Selling Traditional Gender Roles 30
6. Chapter 3 Women’s Power to Make Us: Cooking Up a Family’s Identity 79
7. Chapter 4 Authority and Entitlement: Men in Food Advertising 125
8. Chapter 5 Health, Beauty, and Sexuality: A Woman’s Responsibility 159
9. Chapter 6 A Mother’s Love: Children and Food Advertising 193
10. Epilogue 222
11. Periodical and Archive Sources and Abbreviations 225
12. Notes 229
13. Index 287
14. Acknowledgments 295