Contents

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Introduction: Selling the Novel in the Age of Mass Culture 1
4. Chapter 1. Constructing the Postwar Art Novel: The Making and Marketing of The Sheltering Sky 19
5. Chapter 2. The “Incalculable Value of Reading”: Fahrenheit 451 and the Paperback Assault on Mass Culture 45
6. Chapter 3. Synergy and the Novelist: Simon & Schuster; Time, Inc.; and The Man in the Gray Flannel Suit 74
7. Chapter 4. From Novel to Blockbuster: Peyton Place and the Narrative of Cultural Decline 102
8. Chapter 5. 1959 and Beyond: Mergers, Acquisitions, and Norman Mailer 127
9. Epilogue: Novels Today: Oprah Winfrey, Jonathan Franzen, and the Long Tail 156
10. Notes 165
11. Works Cited 181
12. Index 193
13. Acknowledgments 200