Chapters in this book

1. Front matter i
2. Dedication v
3. Contents vii
4. List of figures viii
5. Preface and acknowledgements xi
6. Introduction 1
7. 1 Postmodern critiques, Japan’s economic miracle, and the new aesthetic milieu 31
8. 2 The 1968 social uprising and subversive advertising design in Japan 54
9. 3 From cute to Rei Kawakubo 86
10. 4 Mujirushi Ryohin and the absence of style 124
11. 5 Hironen and the representation of the other 151
12. 6 Digital design as social and critical design in the twenty-first century 184
13. Bibliography 214
14. Index 226