Manchester University Press
Conclusion
-
Marina Dekavalla
Abstract
This chapter revisits the question of whether the mediation of referendum campaigns is distinctive enough to deserve dedicated analysis. It queries the extent to which the referendum analysed in this book bears similarities with the UK’s subsequent 2016 EU referendum and how that event was framed in the mainstream media. The chapter argues that the frame-building model proposed in chapter 7 appears to also provide an account for the mediation of that campaign. The chapter concludes with a wider consideration of the contribution of old and new media to our understanding of politics. It considers the changing nature of public debate following Brexit and the 2016 US Presidential election and questions the extent to which mainstream media remain key determinants of public discourse. It proposes that future avenues for frame building research would need to explore frame building processes on social media, where the gatekeepers and organizational routines that are so central in the frame building model proposed in this book are absent. It argues that in order to deliver the complete picture frame analysis needs to engage with the totality of news provision and sharing as this moves towards the internet and news aggregation, propaganda sites and social media.
Abstract
This chapter revisits the question of whether the mediation of referendum campaigns is distinctive enough to deserve dedicated analysis. It queries the extent to which the referendum analysed in this book bears similarities with the UK’s subsequent 2016 EU referendum and how that event was framed in the mainstream media. The chapter argues that the frame-building model proposed in chapter 7 appears to also provide an account for the mediation of that campaign. The chapter concludes with a wider consideration of the contribution of old and new media to our understanding of politics. It considers the changing nature of public debate following Brexit and the 2016 US Presidential election and questions the extent to which mainstream media remain key determinants of public discourse. It proposes that future avenues for frame building research would need to explore frame building processes on social media, where the gatekeepers and organizational routines that are so central in the frame building model proposed in this book are absent. It argues that in order to deliver the complete picture frame analysis needs to engage with the totality of news provision and sharing as this moves towards the internet and news aggregation, propaganda sites and social media.
Chapters in this book
- Front matter i
- Contents v
- List of figures and tables vii
- Acknowledgements ix
- Introduction 1
- 1 Framing political campaigns 11
- 2 The Scottish constitutional issue and the 2014 referendum 32
- 3 Sources and their frames 61
- 4 The media framing of the referendum 84
- 5 The process of frame-building 104
- 6 Framing referendum campaigns in the media 130
- Conclusion 148
- References 157
- Index 171
Chapters in this book
- Front matter i
- Contents v
- List of figures and tables vii
- Acknowledgements ix
- Introduction 1
- 1 Framing political campaigns 11
- 2 The Scottish constitutional issue and the 2014 referendum 32
- 3 Sources and their frames 61
- 4 The media framing of the referendum 84
- 5 The process of frame-building 104
- 6 Framing referendum campaigns in the media 130
- Conclusion 148
- References 157
- Index 171
