5. AREA at Work and Critical Concepts

Chapters in this book

1. Frontmatter i
2. Contents ix
3. Foreword xiii
4. Acknowledgments xv
5. Introduction : Blue Skies 1
6. 1. The Origins of the AREA Method 6
7. 2. Research Like a Cheetah 10
8. 3. How to Use This Book: The AREA Journal, Cheetah Sheets, and Thesis Statements 16
9. 4. Cognitive Biases and the AREA Method 21
10. 5. AREA at Work and Critical Concepts 30
11. 6. AREA = A: Absolute 34
12. 7. AREA = R: Relative 64
13. 8. AREA = E: Exploration 95
14. 9. AREA = E: Exploitation 129
15. 10. AREA = A: Analysis 168
16. 11. Warren Buffett and Untangling Your Plate of Spaghetti 184
17. Appendix 189
18. Notes 215
19. Index 221