Chapters in this book

1. Frontmatter i
2. CONTENTS vii
3. Acknowledgements xi
4. Introduction 1
5. 1. Consuming with a Conscience 17
6. 2. Boycotts, Buycotts, and Legislation 29
7. 3. Making a Market for Consumers 41
8. 4. Making a Middle-Class “Public” 53
9. 5. You Are Purchasing Prosperity! 65
10. 6. Making Money in Hard Times 75
11. 7. Protecting the “Guinea Pig Children” 85
12. 8. Our Economic Way Out 97
13. 9. Not Buying It 109
14. 10. Canada’s Citizen Housewives 123
15. 11. “The Consumer Goes to War” Consumer Politics in the United States and Canada during the Second World War 137
16. 12. From the Great Society to Giant 151
17. 13. The Countercultural Roots of Green Consumerism 161
18. 14. Purchasing Change 173
19. 15. Buying a Better World 183
20. 16. What about the Cause? 193
21. 17. The Making of a Coke CAN 207
22. 18. Boot the Bell 221
23. 19. Where’s the Beef . . . From? 231
24. 20. The Sweatshop Effect 243
25. 21. Hating Wal-Mart, Loving Target, and the Contradictions of Supply Chain Capitalism 255
26. 22. Ports are the New Factories 271
27. 23. To Speak in One Voice 279
28. 24. On Demand 295
29. CONTRIBUTORS 309
30. NOTES 315
31. INDEX 366