Chapters in this book

1. Frontmatter i
2. Contents vii
3. Preface and Acknowledgments xi
4. Maps xv
5. Introduction 1
6. Chapter One: Prohibition and Its Aftermath 4
7. Chapter Two: Philip Wagner and the Arrival of the French Hybrids 24
8. Chapter Three: Dr. Konstantin Frank and the Pro-Vinifera Crusade 44
9. Chapter Four: Vineyards and Wineries before Farm Winery Legislation 64
10. Chapter Five: Farm Winery Laws and Their Effects 91
11. Chapter Six: The Industry Develops in the 1970s 104
12. Chapter Seven: Building the Infrastructure in the 1970s 121
13. Chapter Eight: Winery Events and Marketing in the 1970s 138
14. Chapter Nine: Growing Pains in the 1980s 154
15. Chapter Ten: Winery Promotion in the 1980s 171
16. Chapter Eleven: Temperance, Neo-Prohibition, and the French Paradox 185
17. Chapter Twelve: Consolidation in the 1990s 203
18. Chapter Thirteen: The New Century 220
19. Appendixes 236
20. Notes 311
21. Bibliography 348
22. Index 377