Chapters in this book

1. Frontmatter i
2. Contents v
3. Preface vii
4. 1. Cross- Cultural Television Studies 1
5. 2. Brazilian Television 27
6. 3. The Setting 50
7. 4. The Arrival of Television 80
8. 5. Heeding Interpellation 108
9. 6. Missing, Ignoring, and Resisting Interpellation 150
10. 7. Conclusion 177
11. Notes 191
12. References 195
13. Index 207