Chapter 3 The Classical Era: The “Mythic Universal American”

Lisa Kernan

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Chapter 3 The Classical Era: The “Mythic Universal American”

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Kernan, Lisa. "Chapter 3 The Classical Era: The “Mythic Universal American”". Coming Attractions: Reading American Movie Trailers, New York, USA: University of Texas Press, 2004, pp. 78-119. https://doi.org/10.7560/706002-004

Kernan, L. (2004). Chapter 3 The Classical Era: The “Mythic Universal American”. In Coming Attractions: Reading American Movie Trailers (pp. 78-119). New York, USA: University of Texas Press. https://doi.org/10.7560/706002-004

Kernan, L. 2004. Chapter 3 The Classical Era: The “Mythic Universal American”. Coming Attractions: Reading American Movie Trailers. New York, USA: University of Texas Press, pp. 78-119. https://doi.org/10.7560/706002-004

Kernan, Lisa. "Chapter 3 The Classical Era: The “Mythic Universal American”" In Coming Attractions: Reading American Movie Trailers, 78-119. New York, USA: University of Texas Press, 2004. https://doi.org/10.7560/706002-004

Kernan L. Chapter 3 The Classical Era: The “Mythic Universal American”. In: Coming Attractions: Reading American Movie Trailers. New York, USA: University of Texas Press; 2004. p.78-119. https://doi.org/10.7560/706002-004

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Chapters in this book

Frontmatter i
Contents vii
Acknowledgments ix
Chapter 1 Trailers: A Cinema of (Coming) Attractions 1
Chapter 2 Trailer Rhetoric 36
Chapter 3 The Classical Era: The “Mythic Universal American” 78
Chapter 4 The Transitional Era: Chasing the Elusive Audience 120
Chapter 5 The Contemporary Era: The Global Family Audience 163
Chapter 6 Conclusion. The Cinema Is Dead: Long Live the Cinema of (Coming) Attractions 207
Filmography of Trailers Viewed 219
Notes 233
Selected Bibliography 271
Index 287

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https://doi.org/10.7560/706002-004

Chapters in this book

Frontmatter i
Contents vii
Acknowledgments ix
Chapter 1 Trailers: A Cinema of (Coming) Attractions 1
Chapter 2 Trailer Rhetoric 36
Chapter 3 The Classical Era: The “Mythic Universal American” 78
Chapter 4 The Transitional Era: Chasing the Elusive Audience 120
Chapter 5 The Contemporary Era: The Global Family Audience 163
Chapter 6 Conclusion. The Cinema Is Dead: Long Live the Cinema of (Coming) Attractions 207
Filmography of Trailers Viewed 219
Notes 233
Selected Bibliography 271
Index 287

University of Texas Press

Chapter 3 The Classical Era: The “Mythic Universal American”

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