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Chapter 3 The Classical Era: The “Mythic Universal American”
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Chapters in this book
- Frontmatter i
- Contents vii
- Acknowledgments ix
- Chapter 1 Trailers: A Cinema of (Coming) Attractions 1
- Chapter 2 Trailer Rhetoric 36
- Chapter 3 The Classical Era: The “Mythic Universal American” 78
- Chapter 4 The Transitional Era: Chasing the Elusive Audience 120
- Chapter 5 The Contemporary Era: The Global Family Audience 163
- Chapter 6 Conclusion. The Cinema Is Dead: Long Live the Cinema of (Coming) Attractions 207
- Filmography of Trailers Viewed 219
- Notes 233
- Selected Bibliography 271
- Index 287
Chapters in this book
- Frontmatter i
- Contents vii
- Acknowledgments ix
- Chapter 1 Trailers: A Cinema of (Coming) Attractions 1
- Chapter 2 Trailer Rhetoric 36
- Chapter 3 The Classical Era: The “Mythic Universal American” 78
- Chapter 4 The Transitional Era: Chasing the Elusive Audience 120
- Chapter 5 The Contemporary Era: The Global Family Audience 163
- Chapter 6 Conclusion. The Cinema Is Dead: Long Live the Cinema of (Coming) Attractions 207
- Filmography of Trailers Viewed 219
- Notes 233
- Selected Bibliography 271
- Index 287