4. A Mass Soft Sell

Chapters in this book

1. Frontmatter i
2. Contents v
3. Acronyms vii
4. Introduction : The Game behind the Games 1
5. PART 1. The Bidders
6. 1. The Origins of Olympic Dreams 9
7. 2. Growth Crusaders 25
8. 3. Faking an Olympic City 40
9. 4. A Mass Soft Sell 56
10. PART 2. The Opponents
11. 5. Post–Civil Rights Advocacy in the City 71
12. 6. Middle-Class Environmentalism in the Foothills 89
13. 7. A Liberal Tax Revolt and the Public Relations Battle 107
14. 8. Direct Democracy for Middle America 123
15. PART 3. The Fate and Legacy of Denver
16. 9. The DOC’S Credibility and the Rhetoric of Olympism 143
17. 10. The Event Coalition and the Rights of Citizenship 157
18. 11. The Momentum of the Moment 171
19. Epilogue: The Games Go On 189
20. Acknowledgments 197
21. Notes 201
22. Bibliography 263
23. Index 275