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The Olympics that Never Happened

Denver '76 and the Politics of Growth
  • Adam Berg
Language: English
Published/Copyright: 2023
View more publications by University of Texas Press

About this book

A look back at how powerful politicians, business leaders, and a diverse cast of activists used a thwarted Olympics to shape the state of Colorado and the city of Denver.

If you don’t recall the 1976 Denver Olympic Games, it’s because they never happened. The Mile-High City won the right to host the winter games and then was forced by Colorado citizens to back away from its successful Olympic bid through a statewide ballot initiative. Adam Berg details the powerful Colorado regime that gained the games for Denver and the grassroots activism that brought down its Olympic dreams, and he explores the legacy of this milestone moment for the games and politics in the United States.

The ink was hardly dry on Denver’s host agreement when Mexican American and African American urbanites, white middle-class environmentalists, and fiscally concerned local politicians realized opposition to the Olympics provided them new political openings. The Olympics quickly became a platform for taking stands on a range of issues, from conservation to urban livability to the very idea of growth, which for decades had been unquestioned in Colorado. The Olympics That Never Happened argues that hostility to the Olympics galvanized and empowered diverse citizens in a major US city, with long-term ramifications for Colorado and political activism elsewhere. The Olympics themselves were changed forever, compelling organizers to take seriously competing interests from subgroups within their communities.

Author / Editor information

Adam Berg is a professional track associate professor in the Department of Kinesiology at the University of North Carolina Greensboro.

Reviews

This book deftly excavates a singular moment in Olympic history when, after the International Olympic Committee allocated the games to Denver, locals rose up and just said no. Adam Berg’s engaging narrative spotlights how wealthy businesspeople attempted to use the Olympics as a trampoline for their own pro-growth interests and how concerned denizens forged a spirited, strategic coalition to stop them. Berg meticulously demonstrates how the private interests that drove the Olympic bid process not only pilfered the public purse but also issued fantastical fabrications about the glories the games would bring. But Coloradans were not fooled. In a moment when fewer and fewer cities are game to host the Olympic Games, this book is timely and essential reading.
— Jules Boykoff, Pacific University, author of Power Games: A Political History of the Olympics

The Olympics That Never Happened highlights the disingenuousness surrounding mega–sport events. In the leadup to the 1976 Denver Winter Games, pro-Olympic supporters and anti-Olympic advocates alike used the event to advance different ideas about the future of Colorado. Adam Berg deftly illustrates the false promises of growth used to deliver the games, as well as the over-aggrandized claims for social justice deployed to halt them. Although those opposed to the Olympics forced their removal from Denver, Berg shows that the campaign was the zenith, not the genesis, of resistance to mega–sporting events. The Olympics may not have happened in Denver, but the power remained in the hands of state and Olympic power brokers.
— Lindsay Parks Pieper, University of Lynchburg, author of Sex Testing: Gender Policing in Women’s Sports

Adam Berg offers a highly engaging and deeply thoughtful telling of Colorado voters' rejection of the 1976 Winter Olympic Games. Tracing the confluence of middle-class environmentalism, state taxpayers' revolts, and the civil rights movement, he explores how opposition to Denver’s Olympic dreams merged the powerful social and economic forces redefining the state. It is a must read for those concerned about the all too often hollow promises of the Olympic Games, environmental justice, and the future of urban growth.
— Michael W. Childers, Colorado State University, author of Colorado Powder Keg: Ski Resorts and the Environmental Movement

The Olympics that Never Happened maps Denver’s unique place in Olympic history with overwhelming detail...Berg’s historiography is complicated...but it explains the appetite driving initiatives that seem to help communities, especially when they are wrapped as patriotic gifts devoid of community scrutiny, until the community acts.
— Sport Literature Association

[A] solidly put together study...this book is going to be relevant for scholars in several fields of history but also in urban planning and public policy.
— History: Reviews of New Books

The Olympics That Never Happened: Denver ‘76 and the Politics of Growth should appeal to a wide audience given the variety of topics covered. The book would serve as a solid secondary text on a course on the Olympics or politics in sport, as well as a useful supplemental text in any number of sport management courses, including courses on mega-events, economic impact, governance, ethics, sport history, sport in society, sport tourism, or sport ecology. The result of Berg’s considerable effort is a book that leaves the reader feeling as if no stone has been left unturned in explaining how the Denver ‘76 Winter Olympic Games never happened.
— Human Kinetics Journals: Journal of Sport Management

The research underpinning this study is broad, thorough, and impressive, including interviews with many of the key actors in the story. Herein lies the value of this book. More than simply filling in a gap in Olympic scholarship, it offers an engagingly written snapshot of how a diversity of Americans understood the social role of government at the very moment that globalization began forcing the state into retreat. Berg's monograph will hold interest for Olympic specialists and generalists alike.
— Journal of Sport History

Adam Berg's The Olympics That Never Happened is now the definitive account of this fascinating story, one that should interest a range of readers with interests in the history of the American West, post–World War II urban history, and social activist movements of the 1960s and 1970s. . . . Berg's excellent book makes a strong case that the most deserving example on that list—at least in terms of highlighting important themes in twentieth-century U.S. history—is the one historians and popular readers have long forgotten: Denver '76.
— Journal of American History


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PART 1. The Bidders

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PART 2. The Opponents

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PART 3. The Fate and Legacy of Denver

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Publishing information
Pages and Images/Illustrations in book
eBook published on:
February 14, 2023
eBook ISBN:
9781477326466
Pages and Images/Illustrations in book
Main content:
342
Other:
19 b&w photos
Downloaded on 27.9.2025 from https://www.degruyterbrill.com/document/doi/10.7560/326459/html
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