Chapters in this book

1. Frontmatter i
2. Contents v
3. Acknowledgments vii
4. Introduction 1
5. Chapter 1. Mainstream Horror and Brand Stephen King 23
6. Chapter 2 . Stephen King from Vietnam to Reagan: The Early Adaptations and the Establishment of Brand Stephen King on the Screen 48
7. Chapter 3. The Mainstream Adaptations, 1986–2007 86 86
8. Chapter 4 . Stephen King as Low-Budget and Straight-to-DVD Horror 122
9. Chapter 5. Stephen King as TV Horror 150
10. Conclusion. The Future Is Also History: The Contemporary Evolution of Brand Stephen King 184
11. Selected TV and Filmography 193
12. References 199
13. Index 213