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2. The Persistent Puzzle

© 2018 Columbia University Press

© 2018 Columbia University Press

Chapters in this book

  1. Frontmatter i
  2. Contents vii
  3. Foreword ix
  4. Acknowledgments xix
  5. Introduction xxi
  6. 1. Historical and Economic Background 1
  7. 2. The Persistent Puzzle 9
  8. 3. A Comparative Perspective 28
  9. 4. The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death 44
  10. 5. Life, Chance, and Destiny 74
  11. 6. Marketing Life: Moral Persuasion and Business Enterprise 103
  12. 7. The Life Insurance Agent: Problems in Occupational Prestige and Professionalization 136
  13. Conclusions 171
  14. Notes 177
  15. Selected Bibliography 211
  16. Index 229
Morals and Markets
This chapter is in the book Morals and Markets
https://doi.org/10.7312/zeli18334-005

Chapters in this book

  1. Frontmatter i
  2. Contents vii
  3. Foreword ix
  4. Acknowledgments xix
  5. Introduction xxi
  6. 1. Historical and Economic Background 1
  7. 2. The Persistent Puzzle 9
  8. 3. A Comparative Perspective 28
  9. 4. The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death 44
  10. 5. Life, Chance, and Destiny 74
  11. 6. Marketing Life: Moral Persuasion and Business Enterprise 103
  12. 7. The Life Insurance Agent: Problems in Occupational Prestige and Professionalization 136
  13. Conclusions 171
  14. Notes 177
  15. Selected Bibliography 211
  16. Index 229
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