Chapters in this book

1. Frontmatter i
2. Contents vii
3. Preface ix
4. Acknowledgments xi
5. Introduction 1
6. PART I. Noses and Smells
7. 1. The Revolution in Smell and Flavor 11
8. 2. Dogs, Humans, and Retronasal Smell 19
9. 3. How the Mouth Fools the Brain 28
10. 4. The Molecules of Flavor 33
11. PART II. Making Pictures of Smells
12. 5. Smell Receptors for Smell Molecules 47
13. 6. Forming a Sensory Image 59
14. 7. Images of Smell: An “Aha” Moment 66
15. 8. A Smell Is Like a Face 76
16. 9. Pointillist Images of Smell 85
17. 10. Enhancing the Image 92
18. 11. Creating, Learning, and Remembering Smell 99
19. PART III. Creating Flavor
20. 12. Smell and Flavor 109
21. 13. Taste and Flavor 117
22. 14. Mouth- Sense and Flavor 128
23. 15. Seeing and Flavor 135
24. 16. Hearing and Flavor 143
25. 17. The Muscles of Flavor 147
26. 18. Putting It Together: The Human Brain Flavor System 155
27. PART IV. Why It Matters
28. 19. Flavor and Emotions 165
29. 20. Flavor and Memory: Reinterpreting Proust 174
30. 21. Flavor and Obesity 184
31. 22. Decisions and the Neuroeconomics of Flavor and Nutrition 192
32. 23. Plasticity in the Human Brain Flavor System 200
33. 24. Smell, Flavor, and Language 207
34. 25. Smell, Flavor, and Consciousness 216
35. 26. Smell and Flavor in Human Evolution 224
36. 27. Why Flavor Matters 233
37. Bibliography 243
38. Index 257