Chapters in this book

1. Frontmatter i
2. Contents v
3. Acknowledgments vii
4. Introduction: Why Measure Culture? 1
5. 1. Measuring Culture in People 21
6. 2. Measuring Culture in Objects 58
7. 3. Measuring Culture in Social Relationships 94
8. 4. Pivots and Choices in the Process of Research 128
9. Conclusion: The Future of Measuring Culture 157
10. Notes 175
11. Bibliography 191
12. Index 225