4. The Law of One Hundred Customers (They Can’t Be Wrong!)

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Foreword ix
4. Foreword xiii
5. Introduction. How Sweet It Is: The Spark of a Great Idea 1
6. 1. The First Law of Innovation: A Successful Innovation Must Solve a Problem 20
7. 2. It’s the Law! One Great Innovation Starts with at Least Three Good Ideas: Here’s How to Find Them 37
8. 3. We’re Rooting for Your MVP! 53
9. 4. The Law of One Hundred Customers (They Can’t Be Wrong!) 72
10. 5. Law-Abiding Innovators Must Be Ready to Pivot at Any Point in the Process! 92
11. 6. Developing Your Business Model and Plan 116
12. 7. How Serial Entrepreneurs Increase Their Odds of Success 142
13. 8. Coaxing Capital: No Innovation Without Communication 164
14. 9. Execution and Exit: Managing Your Innovation and, If Necessary, Moving On 190
15. 10. Unique Challenges Women Innovators Face and Why 206
16. Appendix 1. Types of Customer Research 231
17. Appendix 2. Business Model Canvas 235
18. Appendix 3. Example of Actual Business Plan: Ocular Proteomics, LLC 239
19. Appendix 4. Sample Application for Angel Investor Funding 243
20. Appendix 5. Example of Actual Pitch Deck: Ocular Proteomics 245
21. Appendix 6. Guidelines for Completing the Investor Pitch 253
22. Appendix 7. Resource Guide for Women Innovators 263
23. Acknowledgments 275
24. Notes 279
25. Index 283