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INTRODUCTION
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Zheng Liu
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Chapters in this book
- Frontmatter i
- CONTENTS vii
- ACKNOWLEDGMENTS ix
- INTRODUCTION 1
- 1 BOOK PUBLISHING AND RETAILING IN CHINA 22
- 2 SEARCHING FOR AN INDEPENDENT IDENTITY 60
- 3 CULTURALLY ADAPTED STRATEGIES: THE CONCEPT 86
- 4 IMPLEMENTING CULTURALLY ADAPTED STRATEGIES 115
- 5 THE ECONOMICS OF INDEPENDENT BOOKSELLING 157
- CONCLUSION 209
- GLOSSARY 217
- NOTES 219
- BIBLIOGRAPHY 227
- INDEX 233
Chapters in this book
- Frontmatter i
- CONTENTS vii
- ACKNOWLEDGMENTS ix
- INTRODUCTION 1
- 1 BOOK PUBLISHING AND RETAILING IN CHINA 22
- 2 SEARCHING FOR AN INDEPENDENT IDENTITY 60
- 3 CULTURALLY ADAPTED STRATEGIES: THE CONCEPT 86
- 4 IMPLEMENTING CULTURALLY ADAPTED STRATEGIES 115
- 5 THE ECONOMICS OF INDEPENDENT BOOKSELLING 157
- CONCLUSION 209
- GLOSSARY 217
- NOTES 219
- BIBLIOGRAPHY 227
- INDEX 233
