The Venture Alchemists

Rob Lalka is a professor of practice and the Executive Director of the Lepage Center for Entrepreneurship at Tulane University's A.B. Freeman School of Business. He is the co-founder of Medora Ventures, a consulting firm in purpose-driven ventures.Rob Lalka is the Albert R. Lepage Professor in Business and executive director of the Albert Lepage Center for Entrepreneurship and Innovation at Tulane University. He is on the board of directors of Blue Cross and Blue Shield of Louisiana, Public Democracy, Inc., and Venture For America in New Orleans. Previously, he served on the U.S. Secretary of State’s policy planning staff and in the State Department’s Office of Global Partnerships, was a director at Village Capital, and was a senior advisor at the Howard G. Buffett Foundation.

Clear-eyed, well researched, and morally uncompromising. An impressive work of research and intellectual reflection.

Rob [Lalka] uses storytelling to illuminate the influences, insights, ambitions, and choices of the founders of some of the most highly-valued tech companies in America. I was, at once, gobsmacked by the revelations and awestruck by the rigor of [Lalka’s] research. This must-read book will jolt you.

An ambitious business history book. Grounded in thorough research, this expansive book goes beyond the familiar founding myths to lay out lesser-known details. [It] is an illuminating insider’s view of how Silicon Valley CEOs and venture capitalists rose to power.

Tomicah Tillemann, President, Project Liberty:
Rob Lalka’s masterful storytelling unveils the inner workings of tech giants, human struggles, and ethical dilemmas. Beyond its gripping narrative lies a timely reflection on the importance of understanding the impact of technology, the value of personal data agency, and the urgent need for action from leaders and citizens alike. The Venture Alchemists is not just a story; it is a rallying cry to move beyond our current age of digital feudalism.

Rose Jackson, Director of the Democracy + Tech Initiative, The Atlantic Council:
The Venture Alchemists dispels the myths that have clouded our understanding of technology's true impacts. After reading this book, you will no longer think that "technology is neutral," because people build technology and technology shapes our lives. In an era of rising polarization, inequality, and uncertainty, this book offers a fresh perspective and call to action. It challenges blind hero worship of modern entrepreneurs, urges all of us to reclaim our seat at the decision-making table, and reminds us of our agency in creating genuinely awe-inspiring new technologies that serve our democracies and communities, and not the other way around.

Rodney Sampson, Executive Chairman and CEO, Opportunity Hub, and Nonresident Senior Fellow, Brookings Institution:
With this work, Rob Lalka urges us to live up to our creed and calls out those who have failed to. In an age where aspiring technologists, startup founders, and venture capitalists are enamored with the tech bros of Silicon Valley, it is very important that we ensure that the realities of their evolution, from problem solvers to power seekers by any means necessary, is researched and recognized. Doing so is existential to our survival and ability to access opportunity equitably. Lalka has done the homework for us. It is now up to us to study this text, then act on it.

Emily Tavoulareas, Managing Chair, Georgetown’s Tech & Society Initiative:
This book demonstrates an inescapable truth: that technology is a reflection of the people who design and build it. Their values are embedded in the fabric of the products and companies they create — and without even realizing it, their values become our values.

Jonathan Greenblatt, CEO and National Director, Anti-Defamation League:
The Venture Alchemists provides a unique and searing perspective on the growth-at-all-costs mindset that fueled the tech industry and prompted a struggle between power and social responsibility. Rob Lalka brilliantly articulates that tech has the potential to both uplift and unsettle and correctly posits changing the narrative from ‘could we do this’ to ‘should we do this’ – a question all the more relevant as we move further into the world of AI.

Anne-Marie Slaughter, CEO, New America:
Rob Lalka has written a provocative, deeply researched book that is frankly jaw-dropping in places. It is bound to be contested, but it is not mean-spirited; on the contrary, it is fuel for debates this country simply has to have.

Walter Isaacson, National Humanities Medalist and author of Elon Musk and Steve Jobs:
This masterfully researched book reveals the all-too-human origins of today's tech titans. Rob Lalka transports us to the dorm room debates, campus lab breakthroughs, and free speech controversies where iconic companies like Facebook, Google, PayPal, and Palantir first emerged. Lalka traces the ambitions, adversities, and compromises that transformed young innovators into billionaires; here, the companies are vivid characters, and the entrepreneurs are real people, flaws and all.