Chapters in this book

1. Frontmatter i
2. CONTENTS ix
3. PREFACE xi
4. ACKNOWLEDGMENTS xiii
5. 1. Peanuts 101 1
6. 2. The Social Rise of the Peanut 14
7. 3. The Birth Of Peanut Butter 24
8. 4. Peter Pan: “Improved By Hydrogenation” 46
9. 5. How Peter Pan Lost Its Groove 59
10. 6. Skippy: “He Made His First Jar Of Peanut Butter In His Garage” 72
11. 7. Skippy On Top 84
12. 8. Jif: “But Is It Still Peanut Butter?” 96
13. 9. “Choosy Mothers Choose . . .” 112
14. 10. Peanut Butter Goes International 125
15. 11. The Music Of Peanut Butter 138
16. 12. Deaf Smith: What’s Old- Fashioned Is New Again 145
17. 13. The Rise And Fall of the Florunner 158
18. 14. The Peanut Butter Crisis of 1980 166
19. 15. “You Mean It’s Not Good for Me?” 175
20. 16. The Short, Happy Life of Sorrells Pickard 189
21. 17. Peanut Corporation of America: “There Was No Red Flag” 199
22. 18. Peanut Butter Saves the World 210
23. 19. Where Are the Peanut Butters of Yesteryear? 220
24. Appendix 1: Author’s Recommendations 235
25. Appendix 2: Peanut Butter Time Line 237
26. Notes 245
27. Index 283