Chapters in this book

1. Frontmatter I
2. Contents VII
3. Introduction. The Magazine World 1
4. 1. Editorial Planning 17
5. 2. Procuring Manuscripts 47
6. 3. Pictures 85
7. 4. Processing the Manuscripts 105
8. 5. Hints on Layout 129
9. 6. Printing the Magazine 143
10. 7. Basic Editorial Policy 167
11. 8. Basic Design 189
12. 9. The Editor and His Readers 203
13. The Editor’s Bookshelf 213
14. Index 219