VI. Corporate Goals

Chapters in this book

1. Frontmatter I
2. Preface V
3. Contents IX
4. Introduction 1
5. The Quest
6. I. The Search for a Philosophy of Business 17
7. II. The Traditional Corporation 38
8. III. The Metrocorporation 50
9. IV. The Dilemma of Corporate Responsibility 69
10. V. Five Scientific Problems 95
11. Corporate Realities
12. VI. Corporate Goals 113
13. VII. Rationality and Reality in Decision Making 138
14. VIII. Policy Steps and Policy Instruments 166
15. IX. Strategic Decision Areas 189
16. Corporate Responsibilities
17. X. Claimants on the Corporation 209
18. XI. Security Holders and Customers 217
19. XII. Employees and Suppliers 236
20. XIII. Competitors, Local Communities, the General Public and Governments 248
21. XIV. Public Relationships and Corporate Interests 273
22. The Future Course
23. XV. The Well-Tempered Corporation 305
24. Notes 341
25. Index 405