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Chapters in this book
- Frontmatter I
- Preface VII
- Contents XI
- Tables XVII
- Charts XIX
- I. Origin and Meaning of Budgetary Control 1
- II. The Place of the Sales Budget in the Budgetary System 16
- III. The Classification of Sales and Costs 31
- IV. Ratio Analysis of Sales and Costs 45
- V. Functional Analysis of Sales and Costs 68
- VI. Measurement and Prediction of Long-Term Forces Affecting Sales and Costs 86
- VII. Measurement and Prediction of Medium and Short Term Forces Affecting Sales and Costs 107
- VIII. Purpose and Scope of Market Analysis 129
- IX. Methods of Collecting Market Information 144
- X. The Theory of Sampling as Applied to Market Data 159
- XI. Statistical Methods of Testing the Significance of Market Factors 177
- XII. Statistical Methods of Testing the Adequacy of Market Samples 208
- XIII. Methods of Analyzing Market Data 222
- XIV. Types of Market Indexes and Methods of Construction 234
- XV. Combination and Application of Analyses 262
- Appendix A: Monthly Sales of W. T. Grant and Company for the Period 1923–38 287
- Appendix B: Mechanics and Principles Governing the Use of the Mail Questionnaire 288
- Classified List of References 295
- Index 303
Chapters in this book
- Frontmatter I
- Preface VII
- Contents XI
- Tables XVII
- Charts XIX
- I. Origin and Meaning of Budgetary Control 1
- II. The Place of the Sales Budget in the Budgetary System 16
- III. The Classification of Sales and Costs 31
- IV. Ratio Analysis of Sales and Costs 45
- V. Functional Analysis of Sales and Costs 68
- VI. Measurement and Prediction of Long-Term Forces Affecting Sales and Costs 86
- VII. Measurement and Prediction of Medium and Short Term Forces Affecting Sales and Costs 107
- VIII. Purpose and Scope of Market Analysis 129
- IX. Methods of Collecting Market Information 144
- X. The Theory of Sampling as Applied to Market Data 159
- XI. Statistical Methods of Testing the Significance of Market Factors 177
- XII. Statistical Methods of Testing the Adequacy of Market Samples 208
- XIII. Methods of Analyzing Market Data 222
- XIV. Types of Market Indexes and Methods of Construction 234
- XV. Combination and Application of Analyses 262
- Appendix A: Monthly Sales of W. T. Grant and Company for the Period 1923–38 287
- Appendix B: Mechanics and Principles Governing the Use of the Mail Questionnaire 288
- Classified List of References 295
- Index 303