2. Tell Me a Story

Chapters in this book

1. Frontmatter i
2. Contents v
3. Preface vii
4. 1. A Tale of Two Tribes 1
5. 2. Tell Me a Story 10
6. 3. The Elements of Storytelling 24
7. 4. The Power of Numbers 36
8. 5. Number-Crunching Tools 52
9. 6. Building a Narrative 70
10. 7. Test-Driving a Narrative 92
11. 8. From Narratives to Numbers 110
12. 9. Numbers to Value 128
13. 10. Improving and Modifying Your Narrative— The Feedback Loop 151
14. 11. Narrative Alterations—The Real World Intrudes 167
15. 12. News and Narratives 184
16. 13. Go Big—The Macro Story 205
17. 14. The Corporate Life Cycle 227
18. 15. The Managerial Challenge 247
19. 16. The Endgame 263
20. Notes 267
21. Index 271