Chapter
Licensed
Unlicensed
Requires Authentication
2. News as Conversation: Not Just Informing but Involving the Audience
You are currently not able to access this content.
You are currently not able to access this content.
Chapters in this book
- Frontmatter i
- Contents vii
- Foreword ix
- Preface xiii
- Acknowledgments xxv
- Interviews xxix
- Introduction: Why Engagement Matters 1
- 1. Face-to-Face Engagement: How News Organizations Build Digital Loyalty and Generate Revenue Through the “Original Platform” 17
- 2. News as Conversation: Not Just Informing but Involving the Audience 42
- 3. Mining Niche Communities: Serving Topical and Hyperlocal Audiences Through Digital and Mobile Platforms 79
- 4. Search, Explore, Play: Drawing Readers into Journalism Through Interactive Experiences 104
- 5. Sustaining Engaged Journalism: Measuring and Monetizing the Audience Relationship 126
- Conclusion 145
- Notes 149
- References 157
- Index 177
Chapters in this book
- Frontmatter i
- Contents vii
- Foreword ix
- Preface xiii
- Acknowledgments xxv
- Interviews xxix
- Introduction: Why Engagement Matters 1
- 1. Face-to-Face Engagement: How News Organizations Build Digital Loyalty and Generate Revenue Through the “Original Platform” 17
- 2. News as Conversation: Not Just Informing but Involving the Audience 42
- 3. Mining Niche Communities: Serving Topical and Hyperlocal Audiences Through Digital and Mobile Platforms 79
- 4. Search, Explore, Play: Drawing Readers into Journalism Through Interactive Experiences 104
- 5. Sustaining Engaged Journalism: Measuring and Monetizing the Audience Relationship 126
- Conclusion 145
- Notes 149
- References 157
- Index 177
