Chapters in this book

1. Frontmatter i
2. Contents vii
3. Foreword ix
4. Preface xiii
5. Acknowledgments xxv
6. Interviews xxix
7. Introduction: Why Engagement Matters 1
8. 1. Face-to-Face Engagement: How News Organizations Build Digital Loyalty and Generate Revenue Through the “Original Platform” 17
9. 2. News as Conversation: Not Just Informing but Involving the Audience 42
10. 3. Mining Niche Communities: Serving Topical and Hyperlocal Audiences Through Digital and Mobile Platforms 79
11. 4. Search, Explore, Play: Drawing Readers into Journalism Through Interactive Experiences 104
12. 5. Sustaining Engaged Journalism: Measuring and Monetizing the Audience Relationship 126
13. Conclusion 145
14. Notes 149
15. References 157
16. Index 177