2. WHAT DOES HOLLYWOOD REALLY LIKE ABOUT COMIC BOOKS? STRUCTURE AND STYLE IN MARVEL’S CINEMATIC UNIVERSE

Chapters in this book

1. Frontmatter i
2. CONTENTS v
3. ACKNOWLEDGEMENTS vii
4. INTRODUCTION: REBOOTED? 1
5. 1. WHY CAN’T HOLLYWOOD RELY ON FLYING SAUCERS? INDUSTRY, AUDIENCE AND FRANCHISE LOGIC 13
6. 2. WHAT DOES HOLLYWOOD REALLY LIKE ABOUT COMIC BOOKS? STRUCTURE AND STYLE IN MARVEL’S CINEMATIC UNIVERSE 27
7. 3. IS HOLLYWOOD SAVING THE WORLD, OR IS THE WORLD SAVING HOLLYWOOD? INDUSTRIAL AUTHORSHIP AND EXPERIMENTAL BLOCKBUSTERS 53
8. 4. WHY ARE THE MOST GROWN-UP FILMS MADE FOR CHILDREN? WAYS OF PLAYING IN THE FAMILY FILM 82
9. FILMOGRAPHY 106
10. BIBLIOGRAPHY 108
11. INDEX 115