Chapters in this book

1. Frontmatter i
2. Contents v
3. Chapter 1 Persuasion in Polarized America 1
4. Chapter 2 Reinterpreting a Social Psychology Classic 17
5. Chapter 3 Definitions and Distinctions 31
6. Chapter 4 Research Design 52
7. Chapter 5 Persuasion Experiments: Originals, Replications, and Reanalyses 74
8. Chapter 6 Persistence and Decay 106
9. Chapter 7 Models of Information Processing 121
10. Chapter 8 Persuasion Is Possible 140
11. Acknowledgments 143
12. Appendix 147
13. Notes 185
14. References 189
15. Index 201