Chapters in this book

1. Frontmatter i
2. Contents vii
3. 1 Introduction: Birth of a Public 1
4. 2 President in the Maelstrom: FDR as Public Opinion Theorist 37
5. 3 Twisted Populism: Pollsters and Delusions of Citizenship 79
6. 4 A Consuming Public: The Strange and Magnificent New York World’s Fair 116
7. 5 Radio Embraces Race and Immigration, Awkwardly 152
8. 6 Interlude: A Depression Needn’t Be So Depressing 193
9. 7 Public Opinion and Its Problems: Some Ways Forward 212
10. Acknowledgments 239
11. Notes 241
12. Selected Bibliography 277
13. Index 293