Chapter Eleven. Entrepreneurial Popularization

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Illustrations ix
4. Chapter One. Inventions and Dreams 1
5. Chapter Two. Experimenting with Illusion 9
6. Chapter Three. Elementary Education, Basic Economics 25
7. Chapter Four. Dramatizing Science 43
8. Chapter Five. Taking the Audience’s Pulse 59
9. Chapter Six. Saving Planet Earth: Fictions and Facts 71
10. Chapter Seven. Adjusting the Lens: Documentaries 85
11. Chapter Eight. Monsters and Diamonds: The Price of Exclusive Access 101
12. Chapter Nine. In Splendid Isolation: The Public’s Television 121
13. Chapter Ten. Defining What’s New(s) about Science 137
14. Chapter Eleven. Entrepreneurial Popularization 155
15. Chapter Twelve. Warning: Children in the Audience 171
16. Chapter Thirteen. Rarae Aves: Television’s Female Scientists 185
17. Chapter Fourteen. The Smithsonian’s World: Exclusivity and Power 197
18. Chapter Fifteen. All Science, All the Time 217
19. Acknowledgments 231
20. Notes 233
21. Manuscript Sources Consulted 275
22. Selected Bibliography 277
23. Illustration Credits 289
24. Index 291