Chapters in this book

1. Frontmatter i
2. Contents ix
3. List of Illustrations xi
4. List of Examples xiii
5. Acknowledgments xvii
6. Introduction: Capitalism, Consumption, Commerce, and Music 1
7. 1. Music and Advertising in Early Radio 11
8. 2. The Classes and the Masses in the 1920s and 1930s 43
9. 3. The Great Depression and the Rise of the Radio Jingle 65
10. 4. Music, Mood, and Television: The Use of Emotion in Advertising Music in the 1950s and 1960s 101
11. 5. The Standardization of Jingle Production in the 1950s and After 127
12. 6. The Discovery of Youth in the 1960s 147
13. 7. Consumption, Corporatization, and Youth in the 1980s 179
14. 8. Conquering (the) Culture: The Changing Shape of the Cultural Industries in the 1990s and After 205
15. 9. New Capitalism, Creativity, and the New Petite Bourgeoisie 231
16. Notes 247
17. References 297
18. Index 331