Chapters in this book

1. Frontmatter i
2. CONTENTS vii
3. Introduction. CLOVEN TONGUES OF FIRE 1
4. Chapter One. MODERN CHROMATICS Ogden Rood and the Wrong- Workings of the Eye 23
5. Chapter two. FROM CHEMISTRY TO PHANEROCHEMISTRY: Charles Sanders Peirce and the Semiotic of Color 55
6. Chapter three. PATHOLOGIES OF PERCEPTION: Benjamin Joy Jeffries and the Invention of Color Blindness 85
7. Chapter Four. COLORS AND CULTURES: Evolution, Biology, and Society 115
8. Chapter Five. THE PRAGMATIC PHYSIOLOGY OF COLOR VISION: Christine Ladd- Franklin and the “Evolutionary Theory” of Color 146
9. Chapter Six. SMALL LIES FOR BIG TRUTHS: Standards, Values, and Color Terms 176
10. Chapter Seven. THE LOGICAL AND THE GENETIC: Bodies, Work, and Formal Color Notations 203
11. Conclusion. TALKING ABOUT COLOR 241
12. ACKNOWLEDGMENTS 255
13. BIBLIOGRAPHY 259
14. INDEX 299