Notes

Kapitel in diesem Buch

1. Frontmatter i
2. Contents vii
3. Acknowledgments ix
4. CHAPTER 1. Commercial Culture and Its Discontents 1
5. CHAPTER 2. From Dry Goods Merchant to Internet Mogul: Bookselling through American History 23
6. CHAPTER 3. Providing for the Sovereign Consumer: Selecting and Recommending Books 55
7. CHAPTER 4. Designing the Bookstore for the Standardized Consumer 87
8. CHAPTER 5. Serving the Entertained Consumer: The Multifunction Bookstore 117
9. CHAPTER 6. Bargaining with the Rational Consumer: Selling the Low-Cost Book 141
10. CHAPTER 7. The Revolt of the Retailers: Independent Bookseller Activism 161
11. CHAPTER 8. Pursuing the Citizen-Consumer: Consumption as Politics 197
12. Appendix: Ownership Histories of Major American Chain Bookstores 231
13. Notes 237
14. Bibliography 283
15. Index 299