Chapters in this book

1. Frontmatter i
2. Contents vii
3. Acknowledgments ix
4. Note on Transliteration, Quotation, and Pseudonyms xiii
5. List of Symbols and Abbreviations xvii
6. Introduction
7. 1 Doing Style 1
8. PART I Brand
9. 2 Brand and Brandedness 33
10. 3 Brandedness and the Production of Surfeit 64
11. PART II Language
12. 4 Style and the Threshold of English 89
13. 5 Bringing the Distant Voice Close 124
14. PART III Film
15. 6 College Heroes and Film Stars 159
16. 7 Status through the Screen 188
17. Conclusions
18. 8 Media’s Entanglements 227
19. Notes 239
20. References 283
21. Index 303