3. Spin Control: Public Relations and Reality Marketing

Chapters in this book

1. Frontmatter i
2. Contents vii
3. 1. Friday Night in Philadelphia: The Art of the Hustle 1
4. 2. Dynamic Imagineering: The Staging of Urban Nightlife 29
5. 3. Spin Control: Public Relations and Reality Marketing 63
6. 4. Winning Bar: Nightlife as a Sporting Ritual 93
7. 5. In the Company of Men: The Girl Hunt and the Myth of the Pickup 134
8. 6. Hustling the Hustlers: Challenging the Girl Hunt 161
9. 7. Where the Action Is: Storytelling and the Imagination of Risk 198
10. 8. Smoke and Mirrors: The Experience of Urban Nightlife 224
11. Acknowledgments 235
12. Appendix: Research Methods 237
13. Notes 243
14. Index 277