Chapters in this book

1. Frontmatter i
2. CONTENTS vii
3. Preface ix
4. Acknowledgments xv
5. Introduction. An American Political Tradition 1
6. Part I. The Birth of Consumer Activism
7. 1. The American Revolution Considered as a Consumer Movement 31
8. 2. Buy for the Sake of the Slave 61
9. 3. Rebel Consumerism 91
10. 4. Travels of the Boycott: What’s in a Name? 115
11. Part II. The Birth of the Consumer Movement
12. 5. Remaking Consumer Activism in the Progressive Era 155
13. 6. The Strike in the Temple of Consumption 189
14. 7. “Make Lisle the Style” 219
15. Part III. Advocates and Activists: Consumer Activism since World War II
16. 8. Putting the Postwar “Consumer Movement” in Its Place 255
17. 9. The Rise and Fall of the Consumer Protection Agency: The Origins of American Antiliberalism, 1959–1978 275
18. Epilogue. Consumer Activism Comes Full Circle 303
19. Appendix 311
20. Notes 317
21. Index 393