11. Marketing of Art Museums

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Preface ix
4. Introduction 1
5. I. PANEL DISCUSSIONS
6. 1. The Museum's Collection 13
7. 2. The Museum and the Public 35
8. 3. Museum Finances 61
9. 4. The Museum and the Government 91
10. 5. General Overview 107
11. II. PAPERS
12. 6. Art Museums in the United States: A Financial Portrait 129
13. 7. An Economic History of American Art Museums 179
14. 8. Tax Policy Toward Art Museums 195
15. 9. Government Policy Toward Art Museums in the United States 237
16. 10. Government Policy and Art Museums in the United Kingdom 271
17. 11. Marketing of Art Museums 327
18. Biographies 347
19. Participants 351
20. Name Index 355
21. Subject Index 359