Chapters in this book

1. Frontmatter i
2. Contents vii
3. List of Tables and Figures ix
4. Preface xi
5. Acknowledgments xvii
6. 1. The Racial Chameleon 1
7. 2. White Racial Attitudes in the Heartland 16
8. 3. Culture, Media, and the White Mind: The Character of Their Content 46
9. 4. The Meaning ofBlackness in Network News 60
10. 5. Violence, Stereotypes, and African Americans in the News 78
11. 6. Benign Neglect in the Poverty of the News 94
12. 7. Affirming Discord 107
13. 8. Black Power 125
14. 9. Prime-TimeTelevision: White and Whiter 144
15. 10. Advertising Whiteness 162
16. 11. Race atthe Movies 182
17. 12. Reflecting on the End ofRacial Representation 205
18. Appendix: Data Tables 227
19. Notes 241
20. References 271
21. Index 293