Chapters in this book

1. Frontmatter i
2. CONTENTS vii
3. List of Figures ix
4. Acknowledgments xi
5. Introduction 1
6. 1. Interests versus Values 11
7. 2. A Model of Individual Choice 45
8. 3. Coordination and Conflict 76
9. 4. Cultural Mobilization 116
10. 5. Economics Meets Morality in a Texas Community 153
11. 6. Mass Adjustment to New Norms 186
12. 7. Culture and Strategy 212
13. Notes 233
14. Biblography 265
15. Index 283