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Peter J. Bowler
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Chapters in this book
- Frontmatter i
- CONTENTS v
- ILLUSTRATIONS vii
- PREFACE ix
- A NOTE ABOUT MONEY xi
- 1. Introduction: Scientists, Experts, and the Public 1
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PART I. Topics and Themes in Popular Science
- 2. Rival Ideologies of Science 17
- 3. The Big Picture 33
- 4. Practical Knowledge for All 53
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PART II. Publishers and Their Publications
- 5. Creating an Audience 75
- 6. Bestsellers on Big Issues 96
- 7. Publishers’ Series 114
- 8. Encyclopedias and Serial Publications 143
- 9. Popular Science Magazines 161
- 10. Science for the General Public 185
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PART III. The Authors
- 11. Big Names 217
- 12. Scientists and Other Experts 241
- 13. Epilogue: The 1950s and After 264
- Appendix: Biographical Register 279
- Bibliography 295
- Index 327
Chapters in this book
- Frontmatter i
- CONTENTS v
- ILLUSTRATIONS vii
- PREFACE ix
- A NOTE ABOUT MONEY xi
- 1. Introduction: Scientists, Experts, and the Public 1
-
PART I. Topics and Themes in Popular Science
- 2. Rival Ideologies of Science 17
- 3. The Big Picture 33
- 4. Practical Knowledge for All 53
-
PART II. Publishers and Their Publications
- 5. Creating an Audience 75
- 6. Bestsellers on Big Issues 96
- 7. Publishers’ Series 114
- 8. Encyclopedias and Serial Publications 143
- 9. Popular Science Magazines 161
- 10. Science for the General Public 185
-
PART III. The Authors
- 11. Big Names 217
- 12. Scientists and Other Experts 241
- 13. Epilogue: The 1950s and After 264
- Appendix: Biographical Register 279
- Bibliography 295
- Index 327