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4. Tailored for Teens

Selling Age, Gender, and Sophistication
  • Katharine Rollwagen
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The Scramble for the Teenage Dollar
This chapter is in the book The Scramble for the Teenage Dollar
© 2025, University of British Columbia Press

© 2025, University of British Columbia Press

Chapters in this book

  1. Frontmatter i
  2. Contents v
  3. List of Figures vii
  4. Acknowledgments ix
  5. Introduction 1
  6. 1. Calling All Co-eds! 23
  7. 2. Act Your Age 52
  8. 3. Students in the Store 82
  9. 4. Tailored for Teens 103
  10. 5. Eaton’s Goes to School 130
  11. Conclusion 154
  12. Notes 159
  13. Selected Bibliography 189
  14. Image Credits 201
  15. Index 203
https://doi.org/10.59962/9780774869904-007

Chapters in this book

  1. Frontmatter i
  2. Contents v
  3. List of Figures vii
  4. Acknowledgments ix
  5. Introduction 1
  6. 1. Calling All Co-eds! 23
  7. 2. Act Your Age 52
  8. 3. Students in the Store 82
  9. 4. Tailored for Teens 103
  10. 5. Eaton’s Goes to School 130
  11. Conclusion 154
  12. Notes 159
  13. Selected Bibliography 189
  14. Image Credits 201
  15. Index 203
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