12 Selling through Posters, Cartoons, and Illustrations

Chapters in this book

1. Frontmatter i
2. Contents v
3. List of Illustrations vii
4. Acknowledgments ix
5. Introduction 1
6. Part 1: Getting the Money to Finance Canada’s War
7. 1 Business as Usual, 1914 15
8. 2 Inching Toward Innovation, 1915–16 27
9. 3 Crises and Victories, 1917–18 52
10. 4 Legacies in Peacetime, 1919–20s 83
11. Part 2: From Broadside to Vaudeville in the War-Loan Campaigns 103
12. 5 The Dominion War Loans, 1915–17 105
13. 6 The First Victory Loan, 1917 126
14. 7 Pandemic and Peace, 1918 151
15. 8 Thrift, War Savings, Markets, and the Clean-Up Campaign of 1919 182
16. 9 The Aftermath, 1919–20s 204
17. Part 3: Newfoundland and the Canadian Connection
18. 10 Finance in Newfoundland and the Campaign of 1918 211
19. Part 4: Consensus and Resistance
20. 11 The Limits of Patriotism 221
21. Part 5: The Images, Sounds, and Words of the War Loans
22. 12 Selling through Posters, Cartoons, and Illustrations 245
23. 13 Selling through Film, Theatre, Music, and Words 280
24. Conclusion 303
25. Appendix 1 Dominion War Loans 1915–19: Results 307
26. Appendix 2 Victory Loans 1917–20: Subscriptions by province 308
27. Appendix 3 Victory Loan 1918: Subscriptions, applications, per capita, ratios by province 309
28. Notes 310
29. Selected Bibliography 366
30. Index 371