Contents

Chapters in this book

1. Front Matter i
2. Contents v
3. Tables and Figures vii
4. Introduction 3
5. Politicians’ Gendered Strategies to Shape Their Public Image
6. Candidates’ Self-Presentation Strategies 27
7. Competing Masculinities and Political Campaigns 45
8. Not a Taboo Topic? 65
9. Gender-Based Media Coverage of Politicians
10. Processes of Differentiation in the 2014 Toronto Mayoral Race 87
11. Breaking the Concrete Ceiling 106
12. May the Best Man Win 127
13. Examining Mediation of Female and LGBTQ-Identifying Candidates 145
14. Reactions to Gendered (Re)presentations
15. Words and Deeds 165
16. She’s Too Tough and He’s Too Soft 185
17. Gender and Candidate Communication 207
18. Exploring Viewer Reactions to Media Coverage of Female Politicians 227
19. Conclusion 247
20. Contributors 265
21. Index 269