Chapters in this book

1. Front Matter i
2. Contents vii
3. Acknowledgments ix
4. Introduction 3
5. The Meaning is in the Spending 14
6. The Promise of a more Abundant Life 44
7. Culturing Canadian Patriotism 62
8. Moralizing the Economy 89
9. Charting the Contours of Modern Society 110
10. Regulating the Consumer 131
11. Buying Happiness 157
12. Academic Encounters 184
13. Conclusion 211
14. Notes 215
15. Index 280