Contents

Chapters in this book

1. Front Matter i
2. Contents vii
3. Figures and Tables x
4. Foreword xii
5. Acknowledgments xviii
6. Abbreviations xx
7. Theoretical Parameters
8. Welcome to Non-Stop Campaigning 3
9. Governing on the Front Foot: Politicians, Civil Servants, and the Permanent Campaign in Canada 28
10. Databases, Microtargeting, and the Permanent Campaign: A Threat to Democracy? 47
11. Political Parties
12. Media-Party Parallelism: How the Media Covers Party Messaging 67
13. “Friend, Can You Chip in $3?” Canadian Political Parties’ Email Communication and Fundraising 87
14. Online, All the Time: The Strategic Objectives of Canadian Opposition Parties 109
15. Permanent Polling and Governance 127
16. Election Preparation in the Federal NDP: The Next Campaign Starts the Day after the Last One Ends 145
17. Governance
18. Institutional Change, Permanent Campaigning, and Canada’s Fixed Election Date Law 167
19. Preaching to the Choir in Case It Is Losing Faith: Government Advertising’s Direct Electoral Consequences 184
20. The Obama Approach in Canada: Lessons in Leadership Branding 204
21. Campaigning from the Centre 222
22. Permanent Campaigning and Digital Government 241
23. 24 Seven Videostyle: Blurring the Lines and Building Strong Leadership 259
24. Vulnerable Populations and the Permanent Campaign: Disability Organizations as Policy Entrepreneurs 278
25. Permanent Campaigning: Changing the Nature of Canadian Democracy 298
26. Glossary 322
27. Contributors 332
28. Index 336